ULPR was brought on board to develop a brand identity for the Pueblo Bulls junior ice hockey team in Pueblo, Colorado. The team is in the United States Premier Hockey League (USPHL) and plays their home games at the Pueblo Ice Arena.

We developed a fierce logo for the team in bold, action-oriented colors of burgundy, red and gold. We also produced a B&W version for use in monochrome merchandise.

We developed uniform prototypes for the team, showcasing the logo and team colors.