Services – Placemaking2018-01-25T09:40:14+00:00

CASE STUDY: MELROSE AVE.

How do you rebrand a Los Angeles Legend?

WEBSITE AND SOCIAL MEDIASHOPPING CAMPAIGNSVISUAL BRANDING

Maintaining
The Edge.

Melrose Avenue has long held a reputation for being unique, alternative and independent but, in recent years, the stretch between Fairfax and Highland started to lose its edge. Urban Legend is helping to reshape the image of this shopping, dining and entertainment destination to attract new visitors & investment in the area.

Website & Social Media.

Urban Legend built a website and social media platforms for the Melrose Business Improvement District that showcase everything the area has to offer, from the latest in fashion and design, to delicious dining and cocktail culture. The audience is carefully cultivated and messaging distinct.

Shopping Campaigns.

Melrose is the epicenter of music festival shopping every spring/summer. Urban Legend celebrated and promoted its role with a “Shop Melrose for Festival Season” campaign across billboards, wild postings and social media covers

Visual Branding.

Urban Legend clearly delineates the District’s footprint with trash can signs, pole banners, and other outdoor branding.

Ready to talk?

Ready to take your company to the next level? Urban Legend is ready when you are. Get started today with a free consultation!

Let’s Talk

Reach Out

Phone: 213.369.6062

Web: Urban Legend